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QUI transforms the empty cigarette pack into a smart pocket ashtray: he realized that it can still be useful and gives it a second life.

It's kind, it doesn't blame but offers a solution.

It can be reused indefinitely, but if it runs out it easily returns to the circular economy, and in its small way

it promotes responsible behavior.

QUI is not a generically ecological object,
QUI does an ecological act. This is why it is not just an object, but a strong and credible message
Get it yours, start from
Good News 

QUI was adopted by the Municipality of Aosta
for its ecological awareness campaign.
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